What started 90 years ago in Seattle by an entrepreneurial woman named Rose Charters has become one of the most beloved baking mix brands in America, Krusteaz®. After some years, our company expanded its portfolio of brands and changed our name to Continental Mills. Then, in celebration of our 90th birthday in 2022, we became The Krusteaz Company, honoring our innovative roots and Charters’ the ingenious creation of just-add-water pie crust that inspired the name of our flagship brand in 1932.

Family-owned and operated, we believe in the power of food to inspire joyful connection through making, baking and sharing. Known for its iconic pancake and waffle mix, Krusteaz is sold in every major retailer across the US, with more than 100 delicious products including mixes for muffins, quick breads, dessert bars, cornbread, and more.

The Krusteaz Company is also home to a host of other beloved baking, breakfast and snack brands, including WildRoots®, Buck WildTM, Kretschmer® Wheat Germ, Albers® Cornmeal and Grits and Alpine® Cider, as well as dozens of private label and licensed brand products, such as Ghirardelli brownies and Red Lobster ready-to-bake biscuits and mixes.

We believe our people are the secret ingredient to our success and many have found long-tenured growth with us. We value doing the right thing for our customers, our employees, and our business, with a vibrant culture and approachable leaders who are committed to fostering a people-first environment.

The Krusteaz Company employs nearly 800 employees, with offices and facilities in Tukwila, WA, Kent, WA, Hopkinsville, KY, Manhattan, KS and Effingham, IL and is committed to addressing food insecurity in partnership with Boys & Girls Clubs of America through the “Feeding Great Futures” initiative, as well as work with Food Lifeline, Feeding America and other local non-profit organizations.